yeah!

Yeah! and Yeah The Book is a collaboration project, launched by photographer Claudia Fried, that brought together a group of women, working behind and in front of the camera.

Claudia Fried and stylist /journalist Tsemaye Opubor put together a group of women, to create a series of intimate portraits in the space between fashion and art. The images where published as a photography book and in an exhibition consisting of 17 prints at SNICKARBACKEN 7 in central Stockholm. To buy Yeah The Book or to see a selection of prints available to purchase klick here.

 

- “I wanted to see what happened if I let the women take control of how they wanted to be portrayed and what happened in the process”

 

They’re not models but regular women with a a lot of integrity and that were very involved in how they wanted to be portrayed. The end result surprised the participants who showed unfamiliar sides of themselves.

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 The pictures are taken in a hotel suite in Stockholm and shows five women, with a lot of skin, attitude, personality and strength. The goal of the project was to show strong women that are in control of the situation in a context that is often associated with fashion, sex and commerce.

Meet Agnes, Anna, Charlotte, Isabella, and Tora. Take a look at their portraits.


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